Domain names are our most valuable possessions. We buy domain names primarily with the goal of reselling them for a profit, but we also buy domains for personal use. Although domains are classified as alternative asset classes, they have the potential to be very valuable assets. Domain investing is not as popular as stock or bond investing, yet a good domain name can return profit and often has significant inherent worth. Some domains are traded as a commodity and have a public floor value that fluctuates in the same way that stock prices do. Our investment decisions are based on a broad awareness of the business and a thorough comprehension of the industry.